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    <title>Automatq — Build Journal and Playbooks</title>
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    <description>How a lead goes quiet in a given trade, the mechanism that answers it, and what gets built along the way. Written by Chris, who runs the work afterwards.</description>
    <language>en-ca</language>
    <lastBuildDate>Fri, 14 Aug 2026 12:00:00 -0400</lastBuildDate>
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      <title>The lead that arrives while your hands are full</title>
      <link>https://www.automatqmarketing.com/playbook-contractors</link>
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      <category>Industry Playbooks · Contractors</category>
      <pubDate>Fri, 14 Aug 2026 12:00:00 -0400</pubDate>
      <description>A call you cannot take, and a form filled in on a Tuesday evening. Where trade enquiries actually go, and what gets installed so they get an answer.</description>
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      <title>Résumé piles on one side. Unfilled roles on the other.</title>
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      <category>Industry Playbooks · Staffing</category>
      <pubDate>Tue, 11 Aug 2026 12:00:00 -0400</pubDate>
      <description>Applications land at 11pm and employer enquiries land in the same inbox. How a two-sided pipeline gets one thread list and an answer that does not wait.</description>
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      <title>The DM at 9pm nobody opened</title>
      <link>https://www.automatqmarketing.com/playbook-medspa</link>
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      <category>Industry Playbooks · Med Spa</category>
      <pubDate>Fri, 07 Aug 2026 12:00:00 -0400</pubDate>
      <description>A message on Instagram at 9pm competes with a text and an email. What it takes for a booking enquiry to get answered from whichever app it arrived in.</description>
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      <title>The RFQ that went to three other shops</title>
      <link>https://www.automatqmarketing.com/playbook-manufacturing</link>
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      <category>Industry Playbooks · Manufacturing</category>
      <pubDate>Tue, 04 Aug 2026 12:00:00 -0400</pubDate>
      <description>A buyer sends the same drawing to three shops at once. What a machine shop can put in place so the RFQ is acknowledged, and so the shop is findable beforehand.</description>
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      <title>Shipped the Polar webhook</title>
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      <category>Build Journal</category>
      <pubDate>Tue, 26 May 2026 12:00:00 -0400</pubDate>
      <description>Build journal: 90 lines of code and about thirty minutes to ship the Polar webhook, so a customer gets their receipt the moment the payment clears.</description>
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      <title>Dropped the flagship retainer from $7.5k to $3k/mo</title>
      <link>https://www.automatqmarketing.com/blog-repricing-experiment</link>
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      <category>Build Journal</category>
      <pubDate>Mon, 25 May 2026 12:00:00 -0400</pubDate>
      <description>Build journal: dropping the flagship retainer from $7.5k to $3k a month as a 90-day experiment. The margin math, and why the close should get easier.</description>
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      <title>Built a 9-agent playground anyone can try in 30 seconds</title>
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      <category>Build Journal</category>
      <pubDate>Wed, 20 May 2026 12:00:00 -0400</pubDate>
      <description>Build journal: nine of the agents Automatq sells, each running live on Claude or GPT, each demo-able in 30 seconds on cold sample data. No signup.</description>
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